Marketing Analysis
It’s Hot, You’re on the Metro and You Just Want to Leave: WeRoad’s New Campaign Gets It
WeRoad turns Milan’s summer heat into a witty OOH campaign designed to make commuters want to escape.
Welcome to the Anti-Cringe Manual. Yes, it's our blog, but calling it a blog is an understatement.
Our social media (opens in a new tab) Contact usHere, marketing steps down from its pedestal and puts on its sneakers.
In short, this is not a blog.
It's shock therapy for awkward communication!
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Marketing Analysis
Greenpeace Renames London Underground Stations to Protest the Climate Crisis
Greenpeace renames London Tube stations to protest extreme heat and the fossil fuel industry.
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Marketing Analysis
Ringo vs Gocciole: The Social Media “Dissing” That Was Actually Marketing
From fake rivalry to viral collab: how Ringo and Gocciole turned dissing into marketing success.
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Marketing Analysis
The Punta Marina Peacocks: When a Local Phenomenon Becomes a Perfect Real-Time Marketing Case
From local phenomenon to viral trend: how brands used the Punta Marina peacocks for real-time marketing.
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Marketing Analysis
When the Car Chooses Its Driver: CUPRA’s New Campaign Is Inspired by Harry Potter
CUPRA turns Harry Potter nostalgia into an emotional and cinematic brand storytelling experience.
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Marketing Analysis
The IKEA meatball-flavoured Chupa Chups is real
From April Fools’ post to Design Week: how IKEA turned a viral idea into a real-world experience.
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Marketing Analysis
Top Brand Activations at Milan Design Week 2026
Discover the best brand initiatives featuring immersive installations, AI, and storytelling at Design Week 2026.
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Marketing Analysis
12 tons of KitKat have disappeared: the heist that took over the web (and memes)
12 tons of KitKat stolen: the web explodes with viral memes and creative brand reactions.
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Marketing Analysis
A tribute to the territory: the campaign behind IKEA’s arrival in Sardinia
IKEA lands in Sardinia and turns a historical mistake into a brilliant marketing campaign.
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Marketing Analysis
Chupa Chups launches the hardest-to-open lollipop ever… with a sweet surprise
Impossible outside, but easy surprise inside: the new Chupa Chups challenges fans.
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Marketing Analysis
McDonald’s Created a Brilliant Campaign for Ramadan
McDonald’s Germany honors Ramadan with a smart, culturally aware DOOH campaign.
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Marketing Analysis
When Packaging Becomes Iconic
From food to luxury, some packages have gone beyond their role as ‘containers’ to become global icons.
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Marketing Analysis
GranTurchese: Breakfast with the One Piece Crew
GranTurchese teams up with Netflix for the new season of One Piece: special cookies and a prize contest.
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Marketing Analysis
Pepsi Provokes Coca-Cola Again with Its New Spot, The Choice
At Super Bowl 2026, Pepsi reignites its rivalry with Coca-Cola through The Choice, a spot that uses taste as a strategic lever. Let’s break it down.
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Marketing Analysis
Emotional Marketing and Animals: Sometimes All It Takes Is a Cute Face! Why Do They Work So Well in Advertising?
Emotions, advertising and animals: why this combination works so well.
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Marketing Analysis
When Brands Join Forces: Let’s Talk Co-Branding!
Discover co-branding strategies that turn collaborations into marketing opportunities.
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Marketing Analysis
Product placement, the brand enters the scene
From cinema to TV series: how product placement works and why it’s more effective than traditional ads.
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Marketing Analysis
Why brands refresh their image: the most famous rebrandings
Iconic logos refreshed: how brands update identity and visual style.
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Marketing Analysis
How Neuromarketing helps brands shape consumer choices
Learn how neuromarketing guides consumer choices through emotions and subconscious processes.
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Marketing Analysis
Emotions & Storytelling: the Most Iconic Christmas Ads of All Time
Which Christmas ad do you still remember? Here’s why some stay memorable long after they air.
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Marketing Analysis
Santa Claus and Coca-Cola: the meeting that changed Christmas
From ancient origins to modern icon: how Coca-Cola shaped today’s image of Santa Claus.
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Marketing Analysis
Real Time Marketing: when brands catch the moment (and win)
When the right moment meets creativity: today we’re talking about real-time marketing.
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Marketing Analysis
Stranger Things: When a Series Turns Into a Cultural (and Marketing) Supernova
Stranger Things returns and pulls brands into its world: here are the initiatives for the final season.