Our project with WSC Italia started with a simple goal: to consolidate the association's image—already well-established nationwide—and elevate its online presence to match the real-world experiences it offers its students. To achieve this, we divided our work into multiple phases.
Two audiences, one ecosystem
Selling these experiences required a "dual-track" communication approach. On one hand, we created fast and innovative formats targeted at students on TikTok and Instagram. On the other, we maintained the institutional tone and authority needed to reassure parents. After all, they are the buyers.
Your own home, not a rental
Social media brings visibility, but your website tells people who you really are. Following our philosophy, we built a proprietary, solid, and modular portal. Without relying on third-party platforms, WSC now has a central hub to manage enrollments, applications, and payments in total security and autonomy.
Audience Acquisition & Community
Physical events geographically limit your audience. We introduced highly converting virtual Open Day formats, turning them into a nationwide acquisition machine that also serves as a loyalty-building tool for the already enrolled community.
Reach and Surgical Conversion
Cold acquisition is driven by Social Ads, hitting new targets precisely. But the real magic happens behind the scenes: an automated Email Marketing system for nurturing that guides, "warms up," and reassures users on the waiting list right up until the exact day of departure.