Virality is useless if it doesn't bring receipts to the register. Once we built a loyal and "warm" audience through organic content, we implemented a surgical Ads strategy.
We tracked users who interacted with our entertaining videos, creating a custom audience. We turned casual viewers into actionable contacts.
To this "warmed-up" audience, we began showing sponsored campaigns focused on weekly promotions!
Through specific formats and geo-targeted ads in Pesaro, we measured the campaigns' impact by translating clicks into actual physical visits to the supermarket.