Anti-Cringe Manual

WSC Italia Global Leaders

2026-06-20 22:36 Case History

WSC Italia supports Italian students in participating in Model United Nations. What are they? Imagine thousands of high school and university students—passionate about current affairs and geopolitics—gathering to stage a United Nations simulation. All of this takes place in some of the world’s most beautiful cities: New York, Dubai, Kobe, and Kyoto.

Discover how we revolutionized their communication!

Case Study Index: WSC Italia

Index

WSC Italia Case Study: Our Strategy

The Project

Our project with WSC Italia started with a simple goal: to consolidate the association's image—already well-established nationwide—and elevate its online presence to match the real-world experiences it offers its students. To achieve this, we divided our work into multiple phases.

01

📱 Social Media

Two audiences, one ecosystem

Selling these experiences required a "dual-track" communication approach. On one hand, we created fast and innovative formats targeted at students on TikTok and Instagram. On the other, we maintained the institutional tone and authority needed to reassure parents. After all, they are the buyers.

02

💻 Website Remake

Your own home, not a rental

Social media brings visibility, but your website tells people who you really are. Following our philosophy, we built a proprietary, solid, and modular portal. Without relying on third-party platforms, WSC now has a central hub to manage enrollments, applications, and payments in total security and autonomy.

03

🎥 Online Open Days

Audience Acquisition & Community

Physical events geographically limit your audience. We introduced highly converting virtual Open Day formats, turning them into a nationwide acquisition machine that also serves as a loyalty-building tool for the already enrolled community.

04

🎯 Nurturing & Ads

Reach and Surgical Conversion

Cold acquisition is driven by Social Ads, hitting new targets precisely. But the real magic happens behind the scenes: an automated Email Marketing system for nurturing that guides, "warms up," and reassures users on the waiting list right up until the exact day of departure.

International Destinations of our projects

The Destinations

Managing WSC Italia's communication proved to be much more dynamic than expected: starting from New York, the most famous destination, we promoted stops across three different continents.

Conceptual world map with World Students Connection destinations
New York

New York

United States

Our main destination, considered by many to be the most beautiful city in the world. It hosts the United Nations—in short, the perfect place for our project!

Washington D.C.

Washington D.C.

United States

The heart of global politics. An immersive experience between the White House and the Capitol to breathe in the history of American institutions and understand their dynamics.

Dubai

Dubai

United Arab Emirates

Where innovation meets the future. A cosmopolitan hub where new generations test the sustainable, economic, and technological development models of tomorrow.

Kobe

Kobe

Japan

The charm of millennia-old Japanese culture can only enrich the cultural background offered to the students who choose this destination!

Creativity

From copywriting and shooting to final post-production. We crafted a tailor-made content schedule designed to capture Gen Z's attention on TikTok while building trust with parents on Instagram.

Let's Work Together

Ready to take your brand to the next level?

If you're looking for a partner to help build a cohesive and powerful online image, let's talk!

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